Search Engine Optimization (SEO) Process

Search Engine Optimization (SEO) is the process of targeting and attracting qualified visitors to your website through search engines. Twenty-four hours a day people are searching the web looking for information. Your website may have the answer or product a searcher is looking for, but you need to be found.

Using a transparent, straight forward SEO methodology your website will remain in good standing with search engines and your rankings will not be as susceptible to the ever-changing algorithms search engines use to rank web pages.

SeS follows an iterative approach to Search Engine Optimization based on the following steps:

1. Keyword Research - This is the starting point…knowing what your audience is searching for (what question are they asking) and evaluating the competition. Allowing you to choose what keyword phrase is worth your time and energy.
2. Content Creation - Now that you know what your audience is asking (searching for), create content that answers the question, and provides value to the reader.
3. Optimize Page - Using your keyword phrase correctly on the page.
4. Site Architecture - Creating a website with a crawler friendly architecture, using plain text links and easily accessible pages.
5. Link Building - The process of encouraging other authoritative sites to link to your website.
6. Monitor and Benchmark Progress - Analysis of your web log (general traffic trends, referring domains and search engine phrases